OG Boiardi
Chef Boyardee
A beloved childhood classic that’s brought joy to kids may not evoke the same enthusiasm in adulthood. The reason lies in the evolution of your taste buds. As you've grown, so has your palate. Chef Boyardee invites you to rediscover the brand with a new perspective. You've grown up, so we're growing for you. The legacy of Chef Boyardee resides in the hearts of the people who have enjoyed it over the years, and we're paying homage to those who have been a part of our journey.
Italian As It Gets
Chef Boyardee is opening its culinary vaults, bringing back original recipes to introduce a new line of products tailored to satisfy the adult palate. From pastas to sauce and delicious meals, Infused with a contemporary twist while faithful to the Chef’s Italian heritage. These selections remain fast and convenient, but are elevated to cater to sophisticated tastes.
Digital Recipe Card Murals
Hosting a dinner party or just want a home cook meal? Consumers can create our original recipes in the comfort of their homes. Giant OG Boiardi recipe cards are emerging with each billboard equipped with a QR code, allowing consumers to download recipes and exclusive OG Boiardi products to complete the perfect Italian meal. Bring the legacy of Boiardi straight to your kitchen.
OG Boiardi Limited Edition Le Creuset Cookware
Transform your kitchen into a culinary masterpiece, just like a true Italian chef! Joining forces, Chef Boyardee and Le Creuset cookware present an exclusive collection that effortlessly blends nostalgic vibes with a sophisticated presentation, bringing a fresh taste of Italian flavor to your culinary space.
Noodle Noir
It’s time for a night out and Chef Boyardee has the perfect affair. The transformation of a bustling New York subway station into a bona fide Italian restaurant. Imagine charming checkered tablecloths, the sweet melodies of an accordion player. All set against the backdrop of urban energy for an unforgettable night of original recipes from the Chef
Art Direction: Sarah Painter