TLC OPTIMIZATION

The Ask:

Reposition The Laughing Cow (TLC) from an occasional snack into an everyday fridge essential by strengthening brand relevance and communicating it’s value as a simple, feel-good choice.

Creative Solution:

We created a paid social campaign positioning TLC as a quick, delicious way to feel good—spotlighting the Laughing Cow’s new Jalapeno flavor and key health benefits to further drive everyday relevance.

Meta and Pinterest