KAY JEWELERS
SHINE ON
Life’s full of ups and downs. Whether you’re riding the high on love or navigating the twists and turns of dating. Kay Jewelers wants you to remember there’s no love greater than self-love. We’re flipping the script on “every kiss begins with Kay” and focusing on the real star: YOU. Why settle for a kiss when you can own the entire spotlight? Celebrate the brilliance within and let your confidence shine through with a little extra sparkle from Kay Jewelers.
KAY X PATRICK TA
Kay Jewelers is collaborating with renowned makeup artist Patrick Ta to introduce an exclusively glitter-themed palette. To debut this palette, Patrick Ta will be creating Olivia Rodrigo's upcoming music video look directly on the artist herself. During this transformation, Rodrigo will share insights on breakups and personal secrets in the spotlight of "Shining On."
KAY X VEUVE CLIQUOT
Kay Jewelers and Veuve are joining forces to craft an exclusive, Swarovski bottle. In times of a challenging breakup, receive a complimentary bubbly bottle from us to infuse a bit of sparkle into your day. Visit us in store to claim your free bottle and turn your breakup into a celebration.
GRWM AND SHINE ON
Kay has created a dazzling "Shine On" TikTok filter tailored for iconic GRWM influencers. This filter will serve as a platform for influencers to share their breakup narratives, offer tips and tricks, and showcase their journey to moving on. Each of these influential creators will receive a personalized PR package, featuring a specially picked item to enhance their experience.
Art Direction: Malia Athanasiou