KAY JEWELERS

SHINE ON

Life’s full of ups and downs. Whether you’re riding the high of love or navigating the twists and turns of dating, Kay Jewelers reminds you that there’s no love greater than self-love. We’re flipping the script on “every kiss begins with Kay” to celebrate the real star: YOU. Why settle for a kiss when you can shine on your own? Embrace your brilliance and let your confidence radiate.

KAY X PATRICK TA

Kay Jewelers is collaborating with renowned makeup artist Patrick Ta to introduce an exclusively glitter-themed palette. To debut this palette, Patrick Ta will be creating Olivia Rodrigo's upcoming music video look directly on the artist herself. During this transformation, Rodrigo will share insights on breakups and personal secrets in the spotlight of "Shining On."

KAY X VEUVE CLIQUOT

Kay Jewelers and Veuve are joining forces to craft an exclusive, Swarovski bottle. In times of a challenging breakup, receive a complimentary bubbly bottle from us to infuse a bit of sparkle into your day. Visit us in store to claim your free bottle and turn your breakup into a celebration.

GRWM AND SHINE ON

Kay has created a dazzling "Shine On" TikTok filter tailored for iconic GRWM influencers. This filter will serve as a platform for influencers to share their breakup narratives, offer tips and tricks, and showcase their journey to moving on. Each of these influential creators will receive a personalized PR package, featuring a specially picked item to enhance their experience.

Art Direction: Malia Athanasiou