Sell Sheet
The Ask:
LiftMaster asked us to strengthen its trade-up program by using customer research to humanize product messaging and help dealers clearly communicate the value of upgrading a garage door opener.
Creative Solution:
As the lead copywriter, I developed a clear Good / Better / Best messaging framework that translated technical features into meaningful, everyday benefits. The copy simplified the upgrade decision, giving dealers an intuitive way to guide customers to the product that best fit their needs.
The Pro Standard
The Ask:
After the success of the sell sheet campaign, LiftMaster asked us to drive sell-through of its newest garage door openers and generate leads through dealer-supported social and digital channels.
Creative Solution:
As lead copywriter, I developed the "The Pro Standard" platform to position LiftMaster as the benchmark for professional-grade performance, reliability, and security. The messaging reinforced the idea that LiftMaster is the brand professionals trust, recommend, and install, pairing customer-focused benefits with clear calls to action that encouraged upgrades and generated dealer leads.
Static Digital OOH
Static Paid Display
Static Paid Social
LiftMaster Trade-up
The Ask:
LiftMaster asked us to refresh an existing campaign to keep driving consumer trade-up while extending the messaging into local markets through radio.
Creative Solution:
We refreshed the approved creative and wrote a radio spot that translated the campaign into an engaging audio experience. By reinforcing the core positioning and highlighting the everyday benefits of upgrading, the messaging helped build awareness and motivate consumers to consider a new LiftMaster system.
